Course Details

ML162el Marketing Your Programs and Organization

This course provides a comprehensive framework for marketing nonprofit programs and organizations. Participants will explore branding, audience segmentation, market research, messaging, and evaluation. Through case studies and group exercises, you’ll learn how to align marketing goals with organizational objectives, develop SMART goals, and create a draft marketing plan. The course emphasizes practical tools and strategies for engaging stakeholders, selecting effective tactics, and measuring impact. By the end, you’ll walk away with a personalized marketing plan outline and the confidence to present it to leadership. 

Course Type: Self Guided

Course Length: Self-paced, online

 

Not all courses listed are currently offered. To explore available offerings or learn more about bringing a course to your organization, email [email protected]. To see what courses are currently being offered via our learning platform, visit learn.neighborworks.org.